“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
– David Ogilvy
With rare exceptions, it’s still a thrill – after 30-plus years in this business – to sit down at my desk and come up with ways to help a client make an impact, especially in ways they didn’t expect. Sometimes that means improving the life of a small business owner – for his or her family or the community they call home. Often, it’s about gaining market share and visibility. And, it’s always about engaging an audience – whether that engagement means supporting a new product or service, or pushing someone to make life better for people they love or someone they will likely never meet.
Early in my career, a very kind – and very funny ad agency owner – gave me a job as creative director (with three writing samples and two ad layouts in my portfolio). She also pushed me to go out on my own when the agency was absorbed by its largest client. Thank you, Martha. I will always be grateful.
Since then, I have worked as a senior art director, a creative director, and an agency principal. Now, I’m the Communications Director of DCI Donor Services, the organ and tissue procurement programs in Tennessee, New Mexico, and Northern California.
You’ll find a list clients, awards, and stuff I do best below.
-
Clients Include
Accounting Solutions
Adventist Health
Affordable Housing Coalition
American Lithographers
American Newland
Baker Hospital
Beverly-Hanks and Associates
Brookgreen Gardens
California Coalition Against Sexual Assault
Carriage House Door Company
Cellular One
Central California Blood Bank
Donate Life America
DCI Donor Services
Columbia Convention and Visitors Bureau
Episcopal Church USA
Grass Valley Group
Habitat for Humanity
Intel
International American Products
Laidlaw Environamental
McLeod Regional Medical Center
Music Interface Technologies
Roper Hospital
Pacific Service Credit Union
Richland Memorial / Baptist Hospital
Sacramement Bach Festival
Senior PGA Tour
SC Education Association
SC Educational Television
South Carolina Electric & Gas
U.S. Senior PGA Tour
SC Department of Education
Suite America
ToolWorks
The Towery Companies
United States Air Force
United Way
UPM Raflatac
Valley Republic Bank
Van Kasper & Company/Wells Fargo
Wild Dunes/Laurel One -
Awards
92 Industry Awards Including:
PR News Platinum Award
SABRE Awards
American Advertising Federation
Public Relations Society of America
Marketing Association of California
Printing Industry of the Carolinas
Credit Union National Association
Credit Union Executives Society
PGA Champions Tour
Healthcare Advertising
Aster Awards
Chosen to serve on portfolio review panel for senior design projects at the University of CA at Davis -
Expertise
Concept / Creative Direction
Client Services
Art Direction
Copywriting
Graphic Design
Art / Space Design
Set Design
Identity / Logos
Strategy / Brand Development
Video / Film
Print
Collateral
Out of home
Web
Social