#BeTheGift is a multimedia campaign created to raise awareness of the critical need for organ and tissue donation with a call to register online.
Campaign includes video, print, web, social media, out of home, collateral, identity, and special events. Video and web sliders shown
• #BeTheGift drove unprecedented increase (65%) in online donor registrations nationwide in its first year.
• #BeTheGift is currently the 2nd most used social media hashtag in organ and tissue donation.
• The campaign received 12 regional and national public relations awards including PR News Platinum Award.
• #BeTheGift was adopted by Donate Life America as the national donor registration campaign for Holiday 2020.
An organ donor saved the life of acclaimed musician, Jelly Roll Johnson. We put together an evening to celebrate Jelly’s music, his family, and the community who sustained and restored him. It was my honor to help tell that story.